The cost of watching live football, cricket and rugby on television is set to plummet as BT and Virgin attempt to end the dominance of Rupert Murdoch's satellite broadcaster BSkyB.
Plans by the media watchdog, Ofcom, will force Sky to drop the price it charges rival broadcasters for its Sky Sports channels.
The Ofcom board is due to meet on Tuesday to discuss the level of the proposed cuts and an announcement will be made in March.
BT hopes to start offering Sky Sports 1 to BT Vision customers for £15 a month.
The plans are set to be the biggest changes to sports TV for almost two decades. Prices scould even drop in time for the 2010/2011 Premier League season.
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